Listen & Ideation
Many of my clients own and run businesses that many started from scratch. Each client deserves media designs that reflect that pioneering and entrepreneurial spirit. Strong design starts with understanding our clients, their needs, and their customers. I leverage industry best practices to quantify and prioritize a project structure to gel with your business needs. This is a crucial, data-driven, planning step to building a robust web presence. As the old carpenter adage goes "measure twice - cut once."
Design
Informed, elegant design- that's what separates our unique designs from prefabricated, "website in a night" templates. Proven design methodologies guide your project through this phase - each project design is approved before going into development. This step allows us to work with the client to confirm the project structure, streamline workflow and user experience. Here we can tweak content and navigation flow and confirm that the site design adheres to any corporate style guides you have or that the “look and feel” of the site matches other collateral or your physical brick and mortar location.
Build & Test
Descant Media produces dynamic, scalable, data-driven websites. To maintain compatibility on a variety of devices, Descant creates 'light-weight' code that loads quickly, and maintains the highest level of function.. All projects are "cross-platform" tested to ensure functionality on a variety of devices. User testing often uncovers “choke-points'' where a site can slow down, or a test user may alert the designers to a confusing or ambiguous “call to action”. We employ Google Lighthouse and Checkbot to test sites for speed, load-time, desktop and mobile performance, ADA Accessibility standards, and SEO.
Measure
Once a website is launched Descant Media continues to monitor the website and traffic levels. Based on real-time data we may suggest tweaks, changes, or updates that optimize the performance of your site. Monitoring traffic on your site, as well as user flow through your site often reveals opportunities to increase the impact of your site - or engage a customer in a previously untapped way. Google Analytics is a great tool to monitor traffic statistics, and parlay that data into informed tweaks to optimize a website.
Iterate
Collecting and measuring data from a website, as well as direct customer feedback is the foundation for the next iteration of your website. Often smaller incremental changes are made shortly after a site is launched. These shorter iterative projects often keep websites “fresh”, secure, and productive.
